You'll have a documented map of your customer lifecycle, clear ownership assigned across your business for each stage of it, and a working plan for what your CRM needs to do that didn't exist in week one. Most participants start the program relying on instinct and end it working from a strategy they can actually point to.

No. That's part of what changes. Early sessions work through the Hero Journey and Product Journey Map with you, so by week four you have a clear picture of how customers actually move through your business, not just how you assumed they did.

Sometimes. A big part of week two is building out ownership across the business using the RACI Matrix, so it's common for participants to walk away with responsibilities assigned that were previously unclear or sitting with one person by default.

You'll leave with lifecycle stage metrics tied to your own business, not generic benchmarks. Week three focuses on building out what to track and why, so instead of reporting on activity, you're reporting on whether customers are actually progressing.

Yes! If you haven't selected a platform it's the best time to start. The program is built on the principle that strategy comes before the platform. By week six you'll have a clear picture of what you need your CRM to do, which makes any platform decision that follows a much more informed one.